Lab+7

Today, people work in environments where products are more complex. Because of this, collaborative design is necessary to assure quality and universality of the product. Design as a collaborative process means that different resources with different backgrounds and expertise are necessary for a successful project. One method that Moggridge gave on how creators can involve the people is by involving the end-users. Creators do this by involving them during the design process, including the planning section. End-users brainstorm with the creators. Users act as participant and co-designers. For an instance, designers and surgeons work together to redesign a medical device. The second example that Moggridge gave is allowing end-users to contribute to the end result of the project. The example that Moggridge gave is the “Why I give” campaign, which allows end-users to encourage people to donate blood.

__Example__ Video game development like League of Legends is an example that practices collaborative design. The developers worked with end-users in creating the game. The developers also allow the end-users to contribute to the end result by creating a website, leaguecraft.com, where the users can discuss about the game, add guides, strategy and customize.