Lab+3


 * 1. Describe Jan Chipchase's prior job (he now works at frog design []) in relation to his work at Nokia. What are the two names he is given in the article? (3 paragraphs) **

Jan Chipchase worked10 years for Nokia as a strategist. Chipchase research and studies behavioural patterns that inform the development of new products based on emerging consumer trends. Whereas, in Frogdesign, he work to help create and market meaningful products that can create meaningful change. Chipchase was called a human-behaviour researcher when he was working in Nokia. He peers into the lives of other people accumulating as much knowledge as possible about human behaviour to acquire helpful information for the company. He does this by taking photographs, looking at personal belongings, observing relationships and etc. Chipchase was also referred to as a user anthropologist. Chipchase listens and acts as an emissary to everyone like the barber, or the shoe-shop owner’s wife and enlightening the company through written reports and presentations on how they live and what they’ll most likely need for a celphone.


 * 2. “It’s really quite striking,” Hammond says. “What people are voting for with their pocketbooks, as soon as they have more money and even before their basic needs are met, is telecommunications.” (World Resources Institute) **

In the spirit of this quote, describe four instances of how owning a cellphone enables users to better their lives. (4 paragraphs/ one for each instance)

a. Communication - Cell phones make it easier to communicate with others wherever they are. It also enables just in time moments. For an instance, people can text/ inform their friends where they are at the moment, in less than a minute.

b. Productivity - Since cellular phones enable users to reach others, people’s productivity is likely to increase. For an instance, people can just call the shop keepers’ phones to reserve items or to inquire about availability. c . Social Networking - Users can always keep in touch with friends. Cellular Phones offer emails, messengers, wifi and mobile versions of Social Networking sites. Also, users can take pictures and upload it to their websites via phone . d. Business - Users can transfer money using their cellular phones. People can also buy stuffs using their cellphones.